In recent years, supporters of Israel have repeatedly echoed the same talking points and arguments when discussing the Israeli-Palestinian conflict. These soundbites, often devoid of substance, have been carefully crafted to shape public opinion and influence media coverage. The origins of this spin can be traced back to a playbook created in 2009 by the Israel Project, a pro-Israel organization. This playbook provides a guide for Israel’s supporters on how to effectively communicate their views on the conflict.
During a recent “March for Israel” in Washington, DC, an interview with a confident young man named Charlie shed light on the influence of this playbook. Draped in an Israeli flag, Charlie confidently asserted that the ongoing war in Gaza is not simply “Hamas vs Israel,” but rather “Hamas vs the whole world.” He placed blame squarely on Iran-backed Palestinian terrorists, claiming that they bomb their own hospitals, use civilians as human shields, and even put children next to rocket launchers. Charlie’s statements mirrored those outlined in the Israel Project’s playbook, highlighting the extent to which these talking points have been internalized by Israel’s supporters.
But Charlie is not alone in his reliance on the playbook. Prominent politicians, including Republican US presidential candidate Chris Christie, have also repeated these soundbites in their public statements. However, critics argue that the playbook’s influence extends beyond individual politicians. They claim that even President Joe Biden and his administration have embraced its recommendations, frequently highlighting Israel’s “right to defend itself” against attacks from “terrorist” organizations like Hamas.
Criticism of this spin has grown in recent years, with many Western journalists, pundits, and officials questioning its accuracy and validity. They have started to challenge the spinners and point out their poor performances, manipulated evidence, and blatant lies. Additionally, they have begun to scrutinize the conduct of the war and explore its root causes, pushing back against the narrative crafted by the spinners.
The playbook actively encourages its readers to advocate for a “two-state solution” and emphasize Israel’s desire for a “lasting and secure peace.” However, critics argue that this rhetoric often serves to obfuscate the reality on the ground, deflecting attention from Israel’s occupation of Palestine and the siege of Gaza. They argue that the playbook’s ultimate goal is to justify the collective punishment and genocide of the Palestinians in Gaza.
Despite the criticisms and growing skepticism, some world leaders continue to toe the line laid out in the playbook. British Prime Minister Rishi Sunak, for example, has espoused similar rhetoric, emphasizing Israel’s right to defend itself and portraying Hamas as a vicious enemy that hides behind civilians. On the other hand, United Nations Secretary-General Antonio Guterres faced backlash when he acknowledged the attacks by Hamas while also recognizing the suffocating occupation endured by the Palestinian people for over five decades.
In conclusion, the influence of the Israeli spin playbook on the discourse surrounding the Israeli-Palestinian conflict cannot be ignored. Its carefully crafted rhetoric and manipulation of facts have shaped public opinion and influenced politicians and media coverage. However, as more individuals and organizations question the spin and challenge its narrative, the lies and deception are being exposed. The time for a more nuanced and honest discussion on the conflict may finally be at hand.
