Businesses in the US are facing a wave of online backlash and review-bombing as tensions rise over the war in Gaza. Small businesses owned by Palestinians or showing solidarity with Palestine have become targets of coordinated online efforts to damage their reputation. These attacks have serious consequences for these businesses, particularly when they lack the resources to withstand the onslaught.
One such business, Fayes, a coffee shop and art space in San Francisco’s Mission District, experienced a review-bombing campaign after displaying a message of solidarity with Gaza. The owner, Michael McConnell, was taken aback by the negative reviews pouring in from various parts of the country, accusing his staff of misconduct that did not occur. While McConnell acknowledges that the review-bombing pales in comparison to the destruction caused by the war, he emphasizes the impact it has on his business and employees.
Similarly, Reem’s, a Palestinian bakery and restaurant in Oakland, faced a similar backlash when it opened in 2017. The establishment received one-star reviews on platforms like Google and Yelp, with some commenters making baseless claims about the restaurant being a “terrorist establishment.” The online harassment also extended to threats against staff members, including the owner, Reem Assil, who was pregnant at the time.
Despite the adversity, both Fayes and Reem’s have received support from their communities. Supporters of Reem’s even formed a human chain to safeguard staff and customers from protesters. The owners remain committed to providing a safe space for their communities, particularly for Palestinians who are deeply affected by the violence in Gaza.
Online extremism consultant Melissa Ryan argues that platforms like Yelp and Google should take more responsibility in preventing bullying and cracking down on fake reviews. She emphasizes the difference between legitimate complaints about service and personal attacks or threats.
Miriam Zouzounis, a commissioner with San Francisco’s Office of Small Business, highlights the impact of online backlash on small businesses, pointing out that they often struggle to survive protests without strong community support. Zouzounis believes that these attacks are part of a larger strategy to distract from the conflict in Gaza. She calls on Arab Americans to use their voting power to push local politicians to demand a ceasefire in Gaza.
In conclusion, the review-bombing campaigns targeting Palestinian-owned businesses and those showing solidarity with Palestine during the Gaza conflict have significant consequences. These attacks not only harm the businesses financially but also create an atmosphere of fear and intimidation. However, the resilience and support of the community have allowed these businesses to continue serving as safe spaces and voices for their communities.
