Vice President Kamala Harris’ presidential campaign has set aside $370 million to saturate battleground states with advertisements in the eight weeks leading up to election day, according to an internal memo from Saturday. The Harris-Walz campaign has allocated $170 million for television ads that will begin targeting critical swing states after September 3rd. An additional $200 million is set to be utilized on various digital platforms, including popular streaming services such as Hulu, Roku, and YouTube.
The campaign aims to maximize its impact by broadcasting ads during high viewership and expensive sporting events and television premieres, as outlined in the memo. Furthermore, advertisements will also air on Fox News in an effort to win over Republican-leaning voters who remain skeptical of President Trump’s policies and actions.
Over the summer, former president Donald Trump led current President Joe Biden in terms of campaign funding; however, Kamala Harris’ rise to the forefront of the Democratic ticket has opened the door for an influx of new donations, putting Democrats at a significant financial advantage during the final weeks of the campaign.
As recent polls indicate a tight race between Trump and Harris across all major battleground states, the former president consistently scores higher on key issues such as immigration and the economy—both of which will likely have a significant impact on the final outcome. With the help of this new advertising strategy, the Harris campaign hopes to sway undecided voters and secure victories in these crucial states.
As the election approaches, it is clear that both campaigns are investing heavily in advertising to try and gain an edge over their opponents. Whether these efforts will prove successful remains to be seen, but one thing is certain: with millions of dollars being poured into battleground states, the battle for control of Congress and the White House has never been more intense.
